Google and Millward Brown Digital conducted a study on what influences the films we see and turned it into a lovely and simple infographic. This study stems from youtube and how it affects moviegoers in drama, comedy, horror, family, action, and some franchise. Interesting facts such as "people who saw horror most cared about convenient showtimes" and "people who watched trailers on youtube on family were more likely to watch content about movie soundtracks" were included in the infographic.
In terms of marketing, it is always vital to know what certain moviegoers ask or look for in a film. If a total of 228.7 million people went to the movie theaters last year then companies such as Warner Bros or Disney will alter what they do to get the most viewers. This changes how and where the film is marketed. Because if people who watched youtube trailers about a franchise film also watched videos about comics then movie ads would be placed on the comic book video's page. If people who watched action mostly cared about the director, then a Michael Bay film would excite them unlike drama viewers since they would actually care about the plot. Everything we do affects what we choose to see, which clearly alters what is put in front of us by the people who know this information.
Google, Millward Brown Digital, (October 2014). Behind the Box Office: What Influences the Films We See. Retrieved from http://think.storage.googleapis.com/docs/behind-the-box-office_infographics.pdf
The source for this article was great. I like that you used an infographic as opposed to the average article but I also think that the content of this one was presented well in yours. It's crazy to see just how much we are influenced by advertisements and how these companies are able to generate higher viewings on their products by simply controlling where and when to expose their ads and trailers. By making it easier for a certain group of people to access the product, the group that is assumed to be most attracted to the product due to their past searches, the companies are able to cover more ground where it matters. This is a great marketing strategy.
ReplyDelete