Our lives can easily, and are, affected by our gender. Kevin Lee addresses gender in Academy nominated films in this article. Consequently being female or male dictates the role you receive and how often you may appear on screen. For example, "male stars are typically the protagonists in action or goal-oriented narratives that require the viewer to follow the story through the lead’s experiences. Female stars are more typically cast in melodramas that require the lead to serve as a hub connecting different characters and subplots." This correlation should be reflected on how it may affect our daily lives and perception of gender roles in society.
"This year’s lead actors average 85 minutes on screen, but lead actresses average only 57 minutes." These are all lead actors yet the difference on screen based on gender is staggering. One theory proposed by the film scholar Laura Mulvey is that “in a world ordered by sexual imbalance, pleasure in looking has been split between active/male and passive/female, with the male gaze dominating the dynamic." A dominant female presence in films is vital. Yet most films fail the Bechdel Test or the Mo Movie Measure which is a type of litmus test to assess the presence of women in movies.
Given the widespread viewing, and effects, of the entertainment industry, and all that it entails beyond simple screen time, these facts support a reality that we as a society should be beyond, or at least changing at this time. Instead, we continue to see these trends, with little change. With all the progress we are making today, why are we stuck here?
Kevin B. Lee. (February 27, 2014), The Gender Gap in Screen Time. Retrieved from http://mobile.nytimes.com/2014/03/02/movies/awardsseason/cinemetrics-extracts-statistical-data-from-movies.html?hpw&rref=arts&_r=1&referrer=
Friday, December 12, 2014
Friday, December 5, 2014
Why Marketing for the Oscars is Vital
The Oscars is the largest film award show of the year. Even without the trophy, everyone walks home a winner. This article is very informative over why marketing is important and how it affects the film industry. People who market their film "spend from hundreds of thousands to millions of dollars promoting their films for an Oscar nomination." It may seem excessive but just getting the nomination boosts their revenues drastically. And if the film wins an award for Best Actress or Actor, " talent agents and managers estimate that their clients will get a 20% boost in pay for their next film" This is extremely important to take note of because if the film has more money for marketing their chances of getting a nomination is far larger than an independent film.
But if the film wins the award for Best Picture then it's revenues worldwide can more than double. For instance when "the King’s Speech was initially projected to gross $30 million worldwide. After receiving 12 Academy Award nominations, the revised estimate was over $200 million. After winning the Oscar for best picture, its worldwide box office surpassed $427 million with domestic DVD sales adding nearly another $32 million." This is astounding, no wonder marketing for a film is so excessive.
But if the film wins the award for Best Picture then it's revenues worldwide can more than double. For instance when "the King’s Speech was initially projected to gross $30 million worldwide. After receiving 12 Academy Award nominations, the revised estimate was over $200 million. After winning the Oscar for best picture, its worldwide box office surpassed $427 million with domestic DVD sales adding nearly another $32 million." This is astounding, no wonder marketing for a film is so excessive.
Ira Kalb, ( FEB. 13, 2013, 1:54 PM) Here's How Much Hollywood Studios And Stars Can Earn By Winning An Oscar Retrieved from: http://www.businessinsider.com/oscarnomics-2013-how-much-is-oscar-really-worth-2013-2
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